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Friday, March 28, 2008

YouTube Rolls Out Usage Analytics

YouTube account holders will now be able to access usage statistics for the videos they upload, such as where viewers are geographically located and how they found the clips.
The feature, called YouTube Insight, had been in high demand from partners that use the video-sharing site to market their products and services and, as such, want detailed metrics to determine the efficacy of their YouTube campaigns.
"With YouTube Insight, we've turned YouTube into one of the world's largest focus groups. Insight will help advertisers optimize their marketing efforts, determine how successful they were, and discover previously unknown marketing opportunities," an official YouTube blog posting reads.

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