Friday, October 19, 2007

The mobile subscribers can search for almost any content through 58242 short code

Yahoo! India has launched oneSearch SMS-- a search offering in the mobile space, for Indian consumers. The service will enable mobile subscribers to search for information anytime, using a short code 58242, with the help of their mobile phones.

Through the search, SMS to 58242 with the city name (e.g. Mumbai) returns back the weather; SMS to 58242 with the company name (e.g. Infosys) returns back the stock quote; SMS to 58242 with a business name or category and a location (e.g. Pubs Mumbai) returns back the name, address, and phone number of the local business. Up to three business listings are provided for each search query with the ability to ask for more by sending an 'm'. Local business listings are currently available across the 4 metros of Mumbai, New Delhi, Chennai, and Bengaluru; and SMS to 58242 with a news topic (e.g. Eklavya in Oscars) returns back a news article.

oneSearch SMS is available through all major operators including Airtel, Reliance Mobile, Vodafone, Idea Cellular, BPL Mobile, Aircel, Tata Indicom, and Spice Telecom.

"By providing mobile consumers with instant answers for any search query sent via SMS, we are drastically improving the mobile search experience and will now expand our reach to almost all mobile users in the country," said Manish Dalal, senior director, mobile products, Yahoo! India.

Along with the launch, Yahoo! has also enhanced its existing oneSearch WAP product by introducing new content clusters including local business listings, flight status information and Yahoo! Answers content. This is in addition to other content clusters like web results, mobile web results, weather, news, finance, web images, and Flickr photos.

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